Dadaist De Stijl

Posted by Chelsey On Tuesday, February 15, 2011 1 comments

I know my blog is extremely late of posting.

The philosophy of Dadaism is completely opposite of De Stijl. Dadaism is basically anarchy on paper; an abstract meaning behind it either being obvious or lost within chaos. De Stijl is structured, well ordered and almost fascist in it's limit; however, De Stijl has a simple and abstract quality that makes it extremely universal. The ways that Dadaism and De Stijl utilised abstraction were totally different but for a similar purpose. Perhaps that is why Theo Van Doesburg was in on the Dadaist movement even though he was completely opposite.

 The quote I chose was said by Piet Mondrian, "Trees... how ghastly!" It humoured me greatly because this is exactly what de Stijl is all about. Using Dadaist ideas of combining David Suzuki with this quote was extremely opposite and random of his motives... I don't know.  And yes I know there's a stroke on the letters. I did this last minute because I was too focused on my essay and forgot. Oh well.

Lightbulb Add

Posted by Chelsey On Tuesday, February 8, 2011 4 comments

So we were supposed to combine the styles of William Morris and Peter Behrens and create an add for an energy efficient light bulb.

Researching both artist's work I tried to get a sence of their two seperate styles and how I would intertwine them into my own. I found these two examples:

Behrens:

Morris:


I wanted to sort of mix the two designs in some way. I found some free William Morris inspired vector art from Adobe's website and threw together a poster in photoshop. The lightbulb in my design was modeled in 3D Max, where I then added a posterise effect so that it would appear more in the illustration style of Brehens. I also added the typography in the poster sort of as Brehens did in the example add, and I know it looks a bit awful aswell.

I also tried to make the edges looks off-white and sort of aged or seem as if it was printed, and i think I should have allowed some difference in contrast or some seperation between the back ground behind the light bulb and the lightbulb's metalic skrew base thing. Oh well. There's a lot I would change about this if I had the time to do so.
Here is the rendered image of the original lightbulb so you can see the difference; it is a very crude and low poly model made wtih no references so there is not much to really say about it.