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My last blog for this school semester! It's been a eye-opening experience this past 1st year in the Graphic Design programme and I look forward to coming back and (not to mention) give more of an effort than I have as of late.

Anyway, the final design I have been itching to analyse is the Advertising Standards Canada campaign add for truth in advertising (which is, in fact, full of awesome). I cannot help but be highly amused and inspired by the fact that this add pretty much breaks a lot of design principles (as in business, too many visuals, etc), but makes it's point so obvious and clear but you can't help but remember it... not to mention that by breaking the rules makes this add so awesome and effective! The elaborate drawings of unicorns, doughnuts, cute monsters, and other fancy nonsense "dresses" the add up in making it complex and almost over-the-top. They've dressed up their add so ridiculously that it uses humour and exaggeration to make the message clear, which is why it's quite easy to remember and understand without asking questions about what it's about. Not to mention captures your eye with some captivating eye-candy!

Here is another example of this designer's work for ASC (in all it's awesomeness):

Everyone's seen the Fido logo before. I find that the company did a fine job in representing their company's name visually, using the drawn dog house besides some Helvetica font. One wouldn't necessarily associate dogs or dog houses with phones, it allows to give the consumer the ability to visually relate something to the company so that they may remember it. For example their commercials tend to use dogs in relation to their "dog house" logo, and not to mention Fido is also a name for a dog.

I must admit it is a good logo, the letter-spacing is done quite well, and the yellow doghouse stands out against the white and contrasts the black as well. Not to mention their use of white space allows the logo to stand out more. Sadly I couldn't get the whole design; however I managed to get enough to support that example.