Update for the Masses.

Posted by Chelsey On Tuesday, January 18, 2011 5 comments

Well, it might seem like I am being lazy by taking Woodgrove Centre's design into consideration; however, as of recently, (it might have been more than recently since I do not get out much) the Mall decided to re-design their look from this:




To this:



The design change is quite drastic, going from streamlined and bold to subtle, soft and stylish.  However, when I first walked by this not too long ago I thought that it was a good transformation and rather liked their new revised look. Their website www.woodgrovecenter.com and all their advertisements now mirror this look and seem to work well compared to the old design they were using, and seem to have a sort of "naturalistic" and simplistic quality. The design looks like it would catch the eyes of women more than men, which isn't surprising for a mall since men don't necessarily like shopping (I don't mean this literally, I am a woman who hates shopping).
It also for some reason makes me think of home and beauty stores (which Woodgrove centre has a good handful of). Such as those shops that sell lotions and soaps and have a strange, pungent oder that reeks to the other side of the shopping centre (much like those Asian specialty import stores).  On the other hand most women like going in those shops I guess, so it possibly opens doors to young and old health and beauty conscious women.

The design also makes you think of nature and the shopping centre is aiming to be more environmentally friendly. Perhaps this also contributes to the way that people will perceive the mall, as being environmentally friendly, warm, and welcoming (and smelling nice).

Although it does look inviting and friendly, on an unserious note it might be too inviting; Woodgrove Centre is still full of those irritating teenagers who think that loitering in a mall and being obnoxious is more important than being productive... I guess you can't get the Hoodies away from malls anyway, it is as possible as time travel. (Time travel is possible but getting yourself into the fourth dimension is not an easy ordeal).

Posted by Chelsey at 5:08 PM

5 comments:

Laurelle Armet said...

The change is quite drastic. I feel like there is more breathing room in the new design; It's laid out well. But the colours remind me of Halloween. When it comes to colours I prefer the old one. I like your idea of comparing new to old!

January 20, 2011 at 11:45 PM
Chelsey said...

Yeah I agree with your colour idea.. the colours they chose remind me of soup lol

January 21, 2011 at 8:25 AM
Jessica Campbell said...

I appreciate the change in design, and as Laurie said, the new breathing room to the design is very much welcomed (:
I love the orange and the overall shape. It reminds me of a stamp almost.

January 25, 2011 at 12:57 PM
chris arnoldus said...

I liked the old design of the logo, but in ways i found it a little too close to what was going on with the universities logo, maybe the mall was trying to distance themselves from other similar design. I like the economy of the logo but the colour scheme is questionable.

January 25, 2011 at 5:22 PM
Caitlin said...

Forgot to post on this... so here it is! Yes, I agree with everyone. This is a much nicer change, but like Chris said, the colours are questionable... and like you said, Chels, it does remind me of some sort of soup. O___e

January 31, 2011 at 5:24 PM

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