Lightbulb Add

Posted by Chelsey On Tuesday, February 8, 2011 4 comments

So we were supposed to combine the styles of William Morris and Peter Behrens and create an add for an energy efficient light bulb.

Researching both artist's work I tried to get a sence of their two seperate styles and how I would intertwine them into my own. I found these two examples:

Behrens:

Morris:


I wanted to sort of mix the two designs in some way. I found some free William Morris inspired vector art from Adobe's website and threw together a poster in photoshop. The lightbulb in my design was modeled in 3D Max, where I then added a posterise effect so that it would appear more in the illustration style of Brehens. I also added the typography in the poster sort of as Brehens did in the example add, and I know it looks a bit awful aswell.

I also tried to make the edges looks off-white and sort of aged or seem as if it was printed, and i think I should have allowed some difference in contrast or some seperation between the back ground behind the light bulb and the lightbulb's metalic skrew base thing. Oh well. There's a lot I would change about this if I had the time to do so.
Here is the rendered image of the original lightbulb so you can see the difference; it is a very crude and low poly model made wtih no references so there is not much to really say about it.

4 comments:

Jessica Campbell said...

How all the detail to your design, and the incorporation of the dots around the lightbulb (:

Caitlin said...

I have no idea what you are talking about, Chels. This is pretty awesome xD. And your 3D model of a light bulb isn't bad... if that is what you were insinuating. It is a simple pear shape what could possibly make it go wrong? lol. Probably one of the easiest things to model :P

Caitlin said...

Ich finde, daß dein Poster sehr schön ist :P. Es tut mir leid, Mein Deutsch ist sehr schlecht.. Es wurde zwei Jahre seit ich Deutsch gesprochen haben. xC

chris arnoldus said...

I love it. This looks like an actually professional advertisement. Great job with it, easy to read, easy to follow and to the point. You managed to keep the complex arts & crafts style but with Behrens tidy presentation.

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