Everyone's seen the Fido logo before. I find that the company did a fine job in representing their company's name visually, using the drawn dog house besides some Helvetica font. One wouldn't necessarily associate dogs or dog houses with phones, it allows to give the consumer the ability to visually relate something to the company so that they may remember it. For example their commercials tend to use dogs in relation to their "dog house" logo, and not to mention Fido is also a name for a dog.
I must admit it is a good logo, the letter-spacing is done quite well, and the yellow doghouse stands out against the white and contrasts the black as well. Not to mention their use of white space allows the logo to stand out more. Sadly I couldn't get the whole design; however I managed to get enough to support that example.
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